How To Create Better Instagram Engagement for Small Businesses

Instagram seems to be dominated by some of the largest corporations in the world. You can’t scroll through your feeds looking to constantly expand your reach without seeing ads from giant brands and businesses, but what about small businesses?

There is limited competition for small businesses on Instagram and there is definitely a gap in the market for small businesses to leverage. People are beginning to shift to local products and services rather than big brands that once loved them, so how can you create a better Instagram engagement for small businesses? Many companies are jumping directly into the Auto Like app without knowing the consequences. This article can help you make an informed decision.

1. Hashtag

Hashtags are the currency of Instagram, using them is the easiest way to find your new customers, but where do you start? Instagram has infinite hashtags, but some are of more value than others, especially if you want to stand out.

Consider your customer base and your target market, then look at your competitors and what hashtags their followers use. You need to understand which hashtags they are using so that you can use them and insert yourself into the conversation.

Without using the hashtag, people will not be able to find and follow you! On Instagram, it is not important that you use all 30, just make sure they are relevant and similar if your competitors and target market are not the same for use.

2. Content

Content is a joint first runner with the hashtag in terms of Instagram’s importance. If you have a dry, dull feed no one will want to associate with you. If you are only showing pictures of your office or spreadsheet, chances are you will see a dramatic decrease in your following.

Curate your content so that it not only tells a story about your product and service but also makes it eye-catching. Show your audience what they usually see from businesses like yours, such as behind the scenes stuff, meetings, staff teams. The more human you look, the better you will be.

You do not want to come across as another faceless organization. Choose a color pallet and stick to it. You want your feed to look rough, so try and stick to the same editing style, so that people get an experience for your business. Having a certain beauty about your feed and similarity between all the pictures gives your brand a ‘vibe’, something that cannot be bought but can be worked on.

3. Automation

Automation is fantastic if you do not have the time to grow Brazil Instagram followers organically. There are a variety of tools on the market that can help you grow your following, by liking and following the type of users you choose. If you are going to use this kind of service, the quantum marketer says that you should use a proxy.

If you are unsure what a proxy is, this is a service that acts like a middle person between your computer and Instagram. Instagram has been known to block IP addresses that have multiple accounts under them, along with accounts that use automation. A proxy will hide your actual IP address by bouncing signals to various global servers, you can also choose where you want to get the IP address (such as USA).

Not only that, but a proxy will also keep the service you are using away from Instagram’s algorithms so that your activity is not flagged. They are also exceptionally useful if you are operating more than one Instagram account, which is one thing that Instagram has recently started shutting down, but if you have multiple feeds associated with your business, Then using a proxy can help you maintain all. Your accounts are safe.

4. Start a conversation!

If you enjoy watching your followers’ content, then join them! You already like the content but why not start a conversation? People will always buy from people they love, it is always worth remembering, and demonstrating that there is a human behind the feed is a great way to get the conversation flowing.

Do not generalize the comment; Avoid phrases like ‘great shot’ and other overused comments because people can tell when they are being spammed. Instead consider how the content makes you feel and reach beyond that point, the worst that can happen is that they can’t reply!

5. Final thoughts

Instagram is still a valuable tool for marketing, especially if you are a small business. The platform is very user friendly and unless you struggle to gain followers and put in amazing content to get amazing attention.

Always look for opportunities to engage with your customers, they will appreciate a new business offering their feed validation and would like to connect with you in return! If you are going to use an automation service, make sure