Trump Media to Build $2.5B Bitcoin Treasury with Institutional Backing
Trump Media and Technology Group is going big on Bitcoin. The company behind Truth Social, streaming platform Truth+, and fintech venture Truth.Fi has secured commitments from over 50 institutional investors to raise $2.5 billion. The goal? Build a corporate Bitcoin treasury and push its mission of challenging traditional finance into high gear.
Let’s unpack the details of this bold move.
$2.5 Billion Capital Raise: What’s Happening?
On May 27, Trump Media announced it had entered subscription agreements with institutional players for a massive $2.5 billion raise. The deal structure is split:
- $1.5 billion in Trump Media common stock.
- $1.0 billion in 0.00% convertible senior secured notes, offered at a 35% premium to the market price.
The funds are earmarked primarily for one purpose: building a Bitcoin treasury. According to Trump Media, the strategy aligns with its long-term vision of becoming a holding company rooted in “America First” values.
Devin Nunes, Trump Media’s CEO and chairman, called Bitcoin an “apex instrument of financial freedom,” framing the move as both a financial and ideological stand against the perceived risks of relying on traditional financial systems.
The Vision Behind Trump Media’s Bitcoin Strategy
This isn’t just a cash grab. Trump Media’s plan is to integrate Bitcoin into its broader ecosystem:
- A hedge against perceived “systemic discrimination” from banks and payment processors.
- A strategic asset to back crypto-based services within Truth Social, Truth+, and Truth.Fi.
By adding Bitcoin to its balance sheet, Trump Media aims to increase resilience, drive user engagement, and potentially enable new products like crypto payments and tokenized services.
Nunes emphasized that the initiative is part of building a platform where users can transact, invest, and communicate outside the constraints of traditional finance.
Key Details of the Deal
- Closing Date: Expected on or about May 29, pending final conditions.
- Participants: Yorkville Securities and Clear Street are leading placement agents, with BTIG and Cohen & Company also involved. Cantor Fitzgerald served as financial advisor.
- Custody Providers: Bitcoin will be secured by Crypto.com and Anchorage Digital, both established names in the digital asset custody space.
- Current Financial Position: Trump Media reported $759 million in cash, cash equivalents, and short-term investments at the end of Q1 2025.
Final Thoughts: Is This the Future of Corporate Treasuries?
Trump Media’s Bitcoin play reflects a broader trend where companies are rethinking their treasury strategies. While firms like MicroStrategy and Tesla have made headlines for holding Bitcoin, Trump Media’s $2.5 billion raise is one of the largest dedicated Bitcoin treasury efforts by any corporate entity.
Whether this move will pay off financially remains to be seen. But it’s a clear signal that digital assets are no longer just a speculative side bet—they’re becoming a core component of corporate balance sheets.
