Strategy Launches $2.1B STRF Preferred Stock Sale to Fund Bitcoin Buys
Michael Saylor’s Bitcoin acquisition playbook is back in motion—this time with a $2.1 billion ATM offering of 10% Series A Perpetual Strife Preferred Stock (STRF). Strategy, the company formerly known as MicroStrategy, has filed to sell these shares gradually, aiming to optimize market timing with block trades and negotiated transactions.
Where’s the money going?
The company made it clear: the proceeds are headed straight into more Bitcoin, along with working capital and general business use. But make no mistake—Bitcoin remains the star of the show.
Strategy’s Bitcoin Bag Keeps Growing
Just days before this announcement, Strategy revealed another impressive Bitcoin buy:
- New purchase: 7,390 BTC
- Total cost: $764.9 million
- Average price per coin: $103,498
- Funding source: Previous STRF and MSTR sales
This pushes Strategy’s total Bitcoin holdings to 576,230 BTC, now worth over $64 billion, and representing more than 2.7% of Bitcoin’s total capped supply.
Let that sink in—one company now owns nearly 3% of all Bitcoin that will ever exist.
The Evolution from “21/21” to “42/42” and Beyond
This isn’t just a one-off strategy. Strategy’s plan to become the world’s largest corporate Bitcoin holder has evolved dramatically:
- Initial goal: $42 billion in equity offerings and convertible notes (“21/21” Plan)
- Current goal: $84 billion (“42/42” Plan)
- Funding tools: Common stock (MSTR), STRK and now STRF preferred shares
The earlier ATM equity program was fully utilized, and this new STRF issuance is the next phase in the master plan.
Why Perpetual Preferred Stock?
STRF isn’t just another flavor of equity—it’s a high-yield 10% perpetual preferred instrument that never matures and pays ongoing dividends. This gives Strategy access to massive liquidity without selling off common shares or over-diluting existing stockholders.
The move shows a clear intention: fuel Bitcoin buys with stable financing without shaking up the capital structure too much.
What This Means for Bitcoin
Let’s connect the dots:
- Corporate adoption is accelerating
- Strategy’s cumulative paper gains exceed $23.8 billion
- Analysts predict a $330 billion influx into Bitcoin treasuries over the next 5 years
The bottom line?
We’re witnessing Bitcoin’s transformation into a legitimate corporate reserve asset, not just speculative tech. Strategy’s continued push could help lift price floors, reduce BTC volatility, and normalize crypto on corporate balance sheets.
The Corporate Bitcoin Movement Is Heating Up
Strategy might be leading the charge, but they’re not alone anymore.
Other firms—Twenty One, Nakamoto Holdings, Metaplanet, Semler Scientific, and KULR—have all joined the club. While their holdings may not rival Strategy’s yet, the momentum is undeniable.
The message to Wall Street and beyond is crystal clear: “Bitcoin isn’t just a hedge; it’s a capital strategy.”
Market Reaction & Investor Sentiment
Even before market open, Strategy’s stock (MSTR) was up 2.4% in pre-market trading, reflecting confidence in this latest round of Bitcoin buying.
Institutional investors are watching closely, especially as Strategy continues to outperform tech stocks by leveraging Bitcoin’s 62% annualized returns over the past 5 years—compared to Microsoft’s 18%.
Final Thoughts
Michael Saylor and Strategy are once again proving they have no plans to slow down. With this $2.1 billion STRF ATM program, they’re solidifying their role as Bitcoin’s biggest corporate believer—and acting accordingly.
As more institutions catch on, Bitcoin’s price could see fewer dips, tighter supply, and stronger support levels across the board.
This move could also push Bitcoin further into the mainstream financial system—not just as a curiosity, but as a core balance sheet asset.
