Bitget Wallet Rebrands with New UI and $1M Crypto Incentive Campaign
In a bid to expand its global footprint and deepen user engagement, Bitget Wallet has unveiled a refreshed brand identity along with a $1 million incentive campaign under its new “Crypto for Everyone Movement.” The announcement signals the wallet’s ambition to redefine self-custody and onchain interaction for a growing user base.
What’s New in the Bitget Wallet Update?
Bitget Wallet, formerly known as BitKeep, has introduced:
- A refined user interface optimized for ease of use
- A new brand logo symbolizing simplicity and accessibility
- Expanded features covering trading, payments, token discovery, and onchain yield farming
- A built-in shopping section allowing crypto payments with 300+ merchants
These updates come on the back of a massive 300% increase in users over the past 12 months, with the most significant growth seen in Africa, Europe, and the Middle East.
New Features Designed for Accessibility
To bridge the usability gap for crypto newcomers, Bitget Wallet is rolling out a “Simple Mode” in selected regions. This feature will streamline wallet functions, eliminating complexity for those new to onchain finance.
Simple Mode Highlights:
- Minimalist layout
- Guided asset transfers
- Risk and fee visibility
- Quick access to supported dApps
Security First: Building Trust in Self-Custody
As self-custody gains global relevance, particularly in regions with limited banking infrastructure, Bitget Wallet is doubling down on security and transparency.
Core security enhancements include:
- Transaction screening
- Real-time risk alerts
- Multi-layer authentication
- Non-custodial architecture (users retain full control of their private keys)
A $1 Million Push for Onchain Finance
The wallet’s rebranding ties in directly with its “Crypto for Everyone Movement” — a $1 million campaign aimed at:
- Rewarding wallet activity such as swaps, staking, and payments
- Partnering with blockchain projects for airdrops and loyalty incentives
- Boosting participation in tokenized traditional assets like stocks and commodities
This initiative is set to run through the next quarter and is expected to attract new users, especially in underbanked regions.
Market Expansion: More Than Just a Wallet
Bitget Wallet now supports over 130 blockchains, giving users access to:
- DeFi platforms
- NFT marketplaces
- Cross-chain bridges
- Real-world asset tokenization
With tokenized commodities and stocks on the roadmap, Bitget is pushing toward becoming a hybrid DeFi and TradFi interface — something that very few wallet providers have achieved at scale.
User Growth Metrics: A Snapshot
| Metric | Value |
|---|---|
| Annual User Growth | +300% |
| Supported Blockchains | 130+ |
| Participating Merchants | 300+ |
| Regional Growth Leaders | Africa, Europe, MENA |
| Incentive Program Budget | $1 Million |
Why This Update Matters
With self-custody and decentralization becoming key themes in 2025, Bitget Wallet is positioning itself as more than just a tool — it’s aiming to be a gateway to full financial sovereignty.
The timing couldn’t be better. As institutional pressures and global regulatory crackdowns grow, users are seeking wallets that combine simplicity, transparency, and power. Bitget Wallet’s new direction taps right into this demand.
Final Word
Bitget Wallet’s rebrand and $1M incentive campaign are more than cosmetic changes. They reflect a strategic shift toward making self-custody not just safer, but smarter and more accessible for everyone — from seasoned crypto traders to first-time users in emerging economies.
As blockchain adoption continues to spread globally, wallets that prioritize user experience, security, and utility will define the next wave of crypto integration. Bitget Wallet seems to be stepping up to that challenge.
