Truth Social Denies Meme Coin Plans as Trump-Affiliated Tokens Slip

Despite swirling speculation, Trump Media & Technology Group has flatly denied reports that a Truth Social meme coin is in development.

The rumors, ignited by a viral post from crypto trader Ran Neuner, claimed the platform would launch a meme token within 72 hours. But according to a post by Donald Trump Jr., the story couldn’t be further from the truth.

“There’s no truth whatsoever about Truth Social launching a meme coin,” Trump Jr. wrote on X. “Don’t be fooled by false information people are circulating.”

Yet the situation isn’t that simple. Behind the denial lies a paper trail of crypto ambitions, utility token proposals, and Trump-affiliated ventures that make the official statement feel more like strategic messaging than a categorical dismissal.

Shareholder Letter Confirms Token Discussions

Only a few weeks before the meme coin denial, Trump Media’s April shareholder letter explicitly discussed plans to explore a utility token tied to its upcoming Truth+ streaming platform.

According to CEO Devin Nunes, the proposed token would:

Power a rewards program
Be used for Truth+ subscriptions
Potentially expand into other Trump Media services

In Nunes’ own words:

“As part of a rewards program, we’re exploring the introduction of a utility token within a Truth digital wallet.”

While this isn’t the same as launching a meme coin, the language clearly leaves the door open for blockchain-based monetization—raising eyebrows among investors and regulators alike.

Token Prices Tumble on Mixed Signals

The market didn’t take the uncertainty lightly.

Price movements (24h):

$TRUMP Token: Down 10%, now trading at $12.75
$MELANIA Token: Down 9%, at $0.37

These price drops reflect mounting confusion as traders try to untangle the real story behind Trump Media’s crypto strategy. What looked like a bullish signal (a potential meme coin launch) quickly turned into a credibility crisis as contradictory messages emerged.

Trump-Linked Ventures Stir Further Confusion

Adding another layer of complexity is World Liberty Financial (WLFI), a crypto project that markets itself as “the only DeFi platform backed by the Trumps.”

In a recent statement, WLFI distanced itself from the Truth Social rumors, warning:

“Anyone else pushing fake tokens is just a scammer trying to take advantage of people who don’t know better.”

However, WLFI’s own operations are limited:

No public trading for its token
No third-party verifiable utility
Heavy reliance on branding tied to the Trump name

This fragmentation has created a Wild West landscape of Trump-themed tokens, platforms, and NFT ventures—all operating with minimal transparency.

NFTs, Gala Dinners, and Growing Backlash

The Trump family’s crypto footprint extends beyond tokens.

NFT collections under Melania Trump’s name
Exclusive events for top $TRUMP token holders
A May 22 gala dinner for leaderboard wallets

This last initiative has triggered significant backlash. Critics argue that inviting wealthy token holders to private events blurs the line between political access and crypto speculation.

“The most nakedly corrupt self-enrichment scheme in U.S. presidential history,” said Accountable.US, a political watchdog.

Lawmakers are now calling for investigations into whether Trump-linked tokens and digital assets are being used as backdoor fundraising tools or influence vehicles.

The Bottom Line: Mixed Messaging and Market Whiplash

While Trump Media denies launching a meme coin, previous token plans and expanding crypto ventures suggest that blockchain-based products are very much part of the long game.

But the lack of clarity has real consequences: