5 Important SEO Trends You Need to Know – BleBur
Search engine optimization is the latest marketing technique to improve an online business presence. The trend in SEO now these days is very different from what it was when started. We need to keep one thing in mind that the fundamental principle of anything is not changed, as it is the soul and base of newly implemented methods. To be ahead of your competitors for your business the latest SEO trends you need to know in 2020. Following current trends will make a website easy to find.
1. Make Website Mobile-Friendly
Mobile indexing first is the priority for Google. Mobile searches are rising with the advancement in technology. People are using smartphones to search for local stores to fulfill their daily needs. For local searches use the local directories to get the maximum ROI for your local business. Make your website mobile-friendly to avoid bounce rate on it.
2. Optimize for Voice Search
The trend of voice search is increasing day by day with the surge of the internet on smartphones. Major search engines have indicated voice search is the fastest growing form of search these days. It is more easy and convenient to do a voice search, the AI of voice searches has now become so advanced that they can understand the languages. It is advisable to add question-based content on your website, also add long-tail keywords in the content.
Most of the voice search queries are long-tailed words. It is now time for the online business to leverage the voice search. Including relevant information with long-tail keywords in it will improve the user experience, and also adds a plus point in voice search.
3. Quality Content is Still Key
People love to read long and informative content. Quality content plays a vital role in getting the top ranking of websites on major search engines. Use the most relevant keywords in your content, check for the keyword search volume. While going through a paragraph use contextual links in it, so that the content looks more relevant rather than stuffing the keywords in it.
- Quality content must follow the below trends:
- Proper use of Keyword Density.
- Use of LSI search terms.
- Contextual link in the paragraph.
- Proximity and Prominence plays a vital role.
- Content should be unique and fresh.
- Content should be lengthy and informative.
- Content must be grammar and error-free.
4. Video Continues to Surge
We might have noticed that more and more videos are appearing in the search results. Google loves video and it continues to surge in the SERPs. When you search for any query Google tries to bring the most relevant search result based on the user query.
You can add embedded video on your website page, also use the world’s second-largest search engine “YouTube” to add video content in it. Add an optimized video title, description, and tags in it to get the maximum view on it.
5. Backlinks are Important
Backlinks are still important to rank a keyword on the search engines. Building a quality inbound link for your website will improve its authority. It also helps in changing the keyword ranking in SERP that drives the organic traffic on your website. Find out the competitors’ backlinks and start working on it.
Conclusion
SEO trends are very important and need to strictly follow for the website. SEO trends are very fast and changing with each passing year, one thing is for sure this industry is very exciting to be in. With all the new trends content and links are still the core of search engine optimization. Always follows the guideline of SEO on-page and off-page so that your website will get the desired result.
