E-commerce SEO-Things You Should Know to Drive Traffic to Your Online Store

If you own an e-commerce store, you can’t skip SEO at any cost. Your customers should be able to find your website in the Google search results so that they can buy the products without any hassle. However, securing a position in search results is not an easy task, especially when the competition is extremely fierce. This is when performing e-commerce SEO will prove to be beneficial.

Search Engine Optimization (SEO) is the practice of making a website search engine friendly by making essential changes to on-page elements. With SEO, you can rank your e-commerce website in the top search results while attracting targeted traffic at the same time. This will give a boost to the overall business revenue.

However, e-commerce SEO is slightly different from traditional SEO practices. Since the main objective is to drive more sales, you need to implement specific SEO practices that help you attract targeted traffic.

So, if you also own an e-commerce website, make sure to invest in e-commerce SEO. To help you along the way, we have written down a list of e-commerce SEO tips that you should remember to outrank competitors and boost the overall sales.

Find the Right Keywords

Finding the right keywords should be the first task on your to-do list. In fact, if you have optimized your website for the most suitable keywords, your 50% job is already done. Take your time while finding the keywords for your online store. If you own a small-scale e-commerce business, it is better to look for long-tail keywords.

The reason being these keywords are less competitive and easier to rank for. Moreover, people who are actually looking to buy products use long-tail keywords. So, optimizing your e-commerce website for these types of keywords will give a hike to your conversion rates for sure.

Remove Duplicate Content (If Any)

Keep in mind that duplicate content is going to be your biggest enemy in the SEO world. Google doesn’t favor content duplicacy and sites with such content struggle to rank at the top Google search results. While writing product descriptions on your e-commerce store, make sure to craft unique descriptions so that they differ from product descriptions written on other online stores.

Make Your Product Descriptions Compelling

Speaking of product descriptions, your product descriptions should be extremely captivating. There’s no point in writing generic descriptions if they don’t encourage customers to purchase the product. In addition to being compelling, the description should also be as informative as possible. It is also a wise business strategy to add tutorial videos along with the description. This will make it easier for the customers to decide whether they should purchase the product or not.

Make URLs Search Engine Friendly

If you want Google to easily crawl and index your web pages, make sure to add search engine friendly URLs. Instead of letting your CMS pick the URL, write manual URLs for each product page. It is also an effective strategy to add your target keyword to the URL. This increases your odds to rank for specific search queries.

These are a few e-commerce SEO tips that’ll help you rank your e-commerce website at the top of Google search results.