6 Non-Crypto Companies Investing in Bitcoin Like MicroStrategy

Since MicroStrategy’s first Bitcoin purchase in 2020, the company has turned its Bitcoin strategy into a massive success. Its stock has skyrocketed 22-fold, inspiring other corporations to follow its path. As Bitcoin trades near a 15% discount from its all-time highs, more companies across diverse industries are beginning to stack BTC on their balance sheets.

Here are six publicly listed non-crypto companies that are now heavily investing in Bitcoin.


1. Boyaa Interactive: Asia’s Top Corporate Bitcoin Holder

Industry: Online Gaming
Bitcoin Holdings: 3,183 BTC (~$300 million)

Hong Kong-based Boyaa Interactive, a developer of online board and card games, is now the largest corporate holder of Bitcoin in Asia. Often referred to as the “MicroStrategy of Hong Kong,” Boyaa made headlines in December 2024 when it converted $50 million worth of Ethereum into more Bitcoin.

Boyaa’s aggressive Bitcoin strategy highlights the growing trend of gaming companies diversifying into digital assets to hedge against inflation and currency risks.


2. Semler Scientific: Health Tech Meets Bitcoin

Industry: Health Technology
Bitcoin Holdings: 2,084 BTC (~$200 million)

U.S.-based Semler Scientific, a company known for its diagnostic tools, has fully embraced Bitcoin under the leadership of its CEO Eric Semler.

Semler is an outspoken Bitcoin advocate, even featuring Bitcoin prominently in his Twitter profile. He recently stated:

“It will be considered irresponsible for public companies not to own Bitcoin on their balance sheets.”

Since initiating its Bitcoin purchases in May 2024, Semler Scientific’s stock has more than doubled, proving the strategy’s effectiveness in boosting investor confidence.


3. Metaplanet: Aiming for 10,000 BTC

Industry: Investment Holding
Bitcoin Holdings: 1,762 BTC (~$165 million)

Inspired by MicroStrategy, Metaplanet has committed to aggressive Bitcoin accumulation. In a recent statement, CEO Simon Gerovich announced plans to grow their holdings to 10,000 BTC by the end of 2025.

Metaplanet’s strategy is already paying off, with its stock soaring over 2,200% since it began accumulating Bitcoin in April 2024.


4. Cango: From Auto Loans to Bitcoin Mining

Industry: Auto Financing and Technology
Bitcoin Holdings: 933 BTC (~$87 million)

Shanghai-based Cango, an auto loan provider, took a different approach by directly investing $400 million in Bitcoin mining equipment in November 2024. This strategic pivot allowed Cango to mine 933 BTC in just a few months.

The company’s stock has more than doubled since entering the Bitcoin mining space, signaling investor approval of this unconventional diversification strategy.


5. KULR Technology Group: Betting 90% of Reserves on Bitcoin

Industry: Energy Solutions and Thermal Management
Bitcoin Holdings: 430 BTC (~$40 million)

KULR Technology Group is the newest player in the Bitcoin game, having purchased 217 BTC in its first acquisition and quickly doubling down with another 213 BTC buy.

KULR announced that it would allocate 90% of its cash reserves into Bitcoin, a bold move for an energy solutions company. However, this aggressive strategy has been met with volatility, as the stock dropped 30% shortly after Bitcoin’s recent price correction.


6. Genius Group: Bitcoin-First in EdTech

Industry: Education Technology
Bitcoin Holdings: 372 BTC (~$35 million)

Singapore-based Genius Group, an AI-driven education platform, has adopted a “Bitcoin-first” treasury strategy. The company plans to integrate Bitcoin payments into its EdTech platform and launch blockchain education initiatives.

However, Genius Group’s stock has fallen by over 27% since its initial Bitcoin purchase in November 2024, reflecting market skepticism about how quickly educational platforms can pivot to crypto strategies.


Why Companies Are Flocking to Bitcoin

1. Hedge Against Inflation

Bitcoin is increasingly viewed as a hedge against inflation, especially as global economic uncertainty persists.

2. Boosting Shareholder Value

Companies like MicroStrategy have shown that Bitcoin exposure can significantly boost stock value, attracting both retail and institutional investors.

3. Institutional Adoption Momentum

With more Bitcoin ETFs and crypto-friendly policies expected under the new Trump administration, companies are betting on mainstream Bitcoin adoption.


Challenges and Risks

  • Volatility: Bitcoin’s price swings can lead to significant short-term losses.
  • Regulatory Risks: Future government regulations could impact how companies manage crypto assets.
  • Market Sentiment: A bear market or negative media coverage could dampen investor enthusiasm.

Will Big Tech Be Next?

Bitcoin advocates are urging Microsoft, Amazon, and Meta to follow MicroStrategy’s example. If major tech giants start adding Bitcoin to their balance sheets, it could trigger another massive wave of institutional adoption and price appreciation.


Conclusion

The trend of non-crypto companies adopting Bitcoin as a treasury asset is gaining momentum. From gaming to health tech to education, these six companies are redefining how corporations manage their balance sheets.

While the strategy has proven lucrative for some, it also introduces new risks tied to market volatility and regulatory uncertainty. Yet, one thing is clear: Bitcoin is steadily becoming a mainstream corporate asset.

Which company do you think will be next to stack Bitcoin? Share your thoughts below!


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Disclaimer: This content is for informational purposes only and does not constitute financial advice. Always conduct your own research or consult a financial advisor before making investment decisions.

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